International Conference on Marketing Intelligence and Consumer Insights

International Conference on Marketing Intelligence and Consumer Insights

Date: January 10, 2026 | Mode: Hybrid | Location: Chennai, India
Organized by: Mastering Up
Convenors:

• Dr. Aishwarya Dhara, Founder & Director – Innova World, India

• Dr. Antony Cyril, Co-Founder & CTO – IoniQS BV, Netherlands

Conference Introduction

The International Conference on Marketing Intelligence and Consumer Insights (MICI 2026) brings together researchers, marketers, data scientists, consumer psychologists, and industry professionals to explore the future of consumer behavior and data-driven marketing strategies. Organized by Mastering Up, this hybrid conference in Chennai aims to provide a cross-disciplinary forum that highlights innovation in marketing analytics, predictive modeling, digital engagement, and branding.

As businesses become increasingly data-centric, this conference will spotlight how marketing intelligence and customer insight technologies shape market competitiveness and consumer relationships in today’s digital-first world.

Conference Objective

• To examine the convergence of technology, data analytics, and behavioral science in modern marketing.

• To provide a platform for sharing academic and practical research on customer behavior, brand strategy, and decision-making processes.

• To encourage interdisciplinary collaboration across business schools, tech innovators, and market researchers.

• To promote the ethical and sustainable use of consumer data in marketing practices.

Conference Outcome

Participants will:

• Gain insights into cutting-edge tools and techniques for extracting actionable consumer insights.

• Network with global experts and marketing leaders.

• Present original research and receive critical feedback from peers and scholars.

• Be eligible for publication in reputed indexed journals and receive participation/presentation certificates.

Call for Papers – Topics of Interest

We invite original research contributions in, but not limited to, the following areas:

• Consumer Behavior and Neuroscience

• Marketing Analytics and Data Mining

• AI and Machine Learning in Marketing

• Sentiment Analysis and Social Listening

• Brand Loyalty and Engagement Metrics

• Customer Experience and Journey Mapping

• Predictive Modeling and Buyer Forecasting

• Digital Marketing Strategy and SEO Analytics

• Omnichannel and E-commerce Insights

• Personalization Algorithms and Recommendation Systems

• Behavioral Economics in Marketing

• Market Segmentation and Targeting Techniques

• Customer Lifetime Value and Retention Analytics

• Competitive Intelligence and Market Trends

• Ethical Issues in Consumer Data Usage

About Mastering Up – EduTech Platform

Mastering Up is an innovative EduTech platform that empowers learners and professionals by offering transformative academic and research experiences. Our mission is to bridge the gap between theory and application through global conferences, skill-based programs, and collaborative research opportunities. With a focus on excellence and accessibility, Mastering Up facilitates high-impact learning and networking in diverse subject domains including business, science, technology, and humanities.

Important Dates (Tentative)

Note: Early abstract submission is strongly encouraged due to limited presentation slots.

Registration Fees

All participants must register through the official Registration Link. Registration is accepted on a first come, first serve basis.

🌍 Foreign Delegates

• 100 USD

🇮🇳 Indian Delegates

• Students/Scholars: ₹1000 (Late Fee: ₹1500)

• Faculty: ₹2000 (Late Fee: ₹2500)

• Industry Professionals/Scientists: ₹3000 (Late Fee: ₹3500)

Registration includes access to all sessions, digital proceedings, certificate, and publication opportunity.

Publication Opportunities

Selected quality papers will be published in reputed Scopus, Web of Science (WoS), and SCI-indexed journals (subject to peer-review and editorial policies). Below are some suitable journals:

1. Journal of Business Research

   • ISSN: 0148-2963

   • Link

2. Journal of Marketing Analytics

   • ISSN: 2050-3318

   • Link

3. Journal of Consumer Behaviour

   • ISSN: 1472-0817

   • Link

4. International Journal of Market Research (IJMR)

   • ISSN: 1470-7853

   • Link

5. Journal of Retailing and Consumer Services

   • ISSN: 0969-6989

   • Link

Note: Journal selection depends on topic alignment, paper quality, and editorial decision.

Contact & Registration

• Email: contact@masteringup.com

• Registration Portal: https://rzp.io/rzp/muconference